Identifier: The Yogi

Demographics:

• Age - 37
• Gender - Female 
• Lives - Berkley, CA
• Works - Yoga Instructor 

Customer Quote:
"Yoga is my life.  Sometimes I will teach 4 or 5 classes a day, so I am always looking for breathable, stretchy, and high quality clothing to wear for classes.  I am constantly posting photos of my self doing new yoga positions so, having fashionable yoga attire is a must!"

Behaviors:

• Hot yoga, Brikam yoga and Asthana yoga
• Being one with nature
• Meditating
• Looking up new yoga poses

Goals:

• Maintain a healthy lifestyle
• Hitting the perfect crow pose
• Becoming more flexible

Motivations:

• Green Smoothies
• Generating a sense of unity through yoga
• Clarity of mind, body and soul

Pain Points:

• Making time to meditate 
• Global warming and environmental irresponsibility 
• Pushing past my mental and physical limits